Welcome to Episode 98 of SunCast!
Today on SunCast, we’re going to dig into the topic of Branding, what it is, how to measure it, when and why it’s important – and I’ve invited a guest who is an expert on the topic, Fridrik Larsen.
Tune in to learn:
- What is Branding?
- Why Fridrik got a PhD in Branding a commodity
- The 2 key aspects to consider – differentiation and segmentation
- How you can incorporate and measure a brand strategy to increase your bottom line
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Thanks again for setting aside THIS time in your day. Enjoy this episode of SunCast