Welcome to Episode 98 of SunCast!

Today on SunCast, we’re going to dig into the topic of Branding, what it is, how to measure it, when and why it’s important – and I’ve invited a guest who is an expert on the topic, Fridrik Larsen.

Tune in to learn: 

• What is Branding? 
• Why Fridrik got a PhD in Branding a commodity 
• The 2 key aspects to consider – differentiation and segmentation 
• How you can incorporate and measure a brand strategy to increase your bottom line 

For resources from today’s episode and more information on how you can support Suncast, head over to www.mysuncast.com/suncast-episodes to the blog. (the direct URL is …episodes/096)

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Thanks again for setting aside THIS time in your day. Enjoy this episode of SunCast