Today we are going to take a trip down memory lane, to a time when names like Trina and Jinko Solar were yet unheard of in the solar industry, a time when the largest brands were BP, and Conergy, and countless other mainly western names you may or may not recognize.  When I joined Trina solar back in 2011, I became aware of a legendary figure who had been responsible for building the sales team there, and who had subsequently moved on to another Chinese company.  That mythical figure is the eponymous Arturo Herrero, and at long last we got a chance to sit down at the Miami Solarplaza event. Arturo has forgotten more things about growing a solar business than most of us have learned.

I learned a lot from Arturo, and I think you will too.  We cover

  • How Arturo climbed the ranks at BP Solar, and how he was ultimately enticed to move to China for a fledgling solar panel startup!
  • The contrast between growing Trina Solar’s team and later moving over to repeat the process at Jinko Solar
  • How Arturo, who travels a ton, prepares himself to get into each new country he’s traveling to
  • Where he believes are the next areas of innovation
  • And of course, what’s hot, what’s not, and so much more.

I’ll be out in San Francisco at this year’s Intersolar North America, and I just love meeting SunCast listeners.  So please let me know if you’re out there.  IF you’re interested in the Latin America market, I’ll be the moderator for a Breakfast Briefing being held by my friends at Green Power Conferences. That event is from 8 to 10am on Wednesday, the 12th at the Kimpton in Union Square. I’ll post more details on the website, so head over to www.mysuncast.com if you’re interested in attending this year’s Latam Breakfast Briefing and meeting me, Edgar Arvizu, Dino Barajas, and about 100 or so other solar leaders in the Latam market!

 As always,If YOU have someone or something you think should be on Suncast, you can shoot me an email, a LinkedIn message, or even just pop over to the website and leave me a quick Voicemail, right from your smartphone! That website is www.mysuncast.com and email is nico@mysuncast.com.

This episode is brought to you by Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you’d like an invitation code to join the platform, please reach out to me directly for an invitation code.

Thanks again for taking the time to be here.  Enjoy this week’s episode of SunCast, with the one and only, Arturo Herrero.