Today’s entrepreneur is someone I’ve had the pleasure to get to know recently, through the context of exploring how software can serve and also sometimes be the bane of our existence. She has worked over the past several decades helping businesses improve their business operations and processes using a little piece of software. Maybe you’ve heard of it: it’s called Salesforce.

Geraldine Gray is the CEO and founder of Endiem, and you’re going to hear what that company is all about today as well. I would encourage you to stick around to the very end because this decade’s long Salesforce MVP is going to share her Top Three App Exchange Secret Weapons. Of course, we’ll discuss the Salesforce platform and how solar businesses can get ROI from that platform.