Part 2.  The Pivot!  If you listened to Part 1, you’ve got a solid appreciation for James & Solectria Corp’s roots in solar car racing.  In this second half of our conversation, we look at how James and his team pivoted their core business to leverage their pioneering energy conversion technology into the soon-to-be-booming solar power industry.  James Worden and his wife, Anita, created a “made in America” brand that many installers in the US have relied on, including me! We talk about the quick rise of this new company, his philosophy on rapid prototyping and time to market, and ultimately how and why he and Anita decided to sell the company…Again.  By the time we’re done, I’m certain you, like me, will be eager to learn what they are focused on today (and follow James on Medium, as I have!).  If you’ve ever been a tinkerer, an inventor, a wisher, a thinker, a doer, a dreamer or even a magic-bean-buyer, come in!   This is one flax-golden tale* you don’t want to miss!


(yes, not lost on us that we are sponsored by an inverter company and telling the story of another inverter company – but that’s why we love Sungrow, they’re very secure in their position and love seeing others win too!)

*Because, #poetry, if your a read-to-the-bottom-er, I hope this makes you smile:

Invitation, by Shel Silverstein

If you are a dreamer, come in,

If you are a dreamer, a wisher, a liar,

A hope-er, a pray-er, a magic bean buyer…

If you’re a pretender, come sit by my fire

For we have some flax-golden tales to spin.

Come in!

Come in!