Omnidian co-founders Mark Liffmann and Brad Davis share the stage in this final episode of our six-part Beyond O&M: The Future of Solar series. 

Mark and Brad, CEO and CMO, respectively, define how solar businesses can maximize growth by delivering custom-centric experiences that align with their company cultures even as they scale. 

A 15-year solar industry veteran, Mark co-founded SunPower’s residential and light commercial business and developed a $500 million global enterprise. He previously held executive leadership positions at

Clean Power Research, enerG2 and Solar Depot (Soligent). 

Brad held executive leadership positions for national brands in retail, financial services, and renewable energy, successfully launching new markets worldwide. In addition to a long tenure at retail giant Target, he was CMO at Washington Mutual which became JP Morgan Chase, SunPower and Opus Bank.

They believe the most successful solar businesses of the future will share one thing in common: a commitment to exceptional customer experiences (CX). CX spans the lifetime of customers’ relationships with a brand from pre-purchase through use, service, and potential repeat sales.

“Ultimately,” Brad said, “no matter what business we’re in, the only thing we sell is trust.”

You can check out the series and the experts who comprise it at

Seattle-based Omnidian is partnering with SunCast to bring you this educational series. The company monitors and remotely diagnoses commercial, industrial and residential solar asset performance problems. You can learn more about them on the series page listed above.